Top Irish Online Advertising Strategies 2011

In acsending order: 10-Use Poor Creative to measure click 9-Have an unnavigable website 8-Think that a search strategy is the same as a brand strategy 7-Think that a brand strategy is the same as an acquisition strategy 6-Add the digital element after all other platforms have been designed 5-"A Five grand spend online is more than enough" 4-Buy online video with the same planning tools as TV,but don't buy by demographic and measure by click 3-Measure by click 2-Use the same TV commercial for online, "it's more efficient" 1-Put all the money into networks we can't measure,"online is online, it doesn't matter what site"