The title is misleading - there is only one internet.
However is being challenged by the walled gardend of iOS apps, Facebook Xchange and Twitter.
A whole new industry will develop as all the 'technology partners' and 'technology solution providers' , which were previously ad networks, ad exchanges. DSPs, SSPs , and data aggregators, will have to find a new business model, if they are to seek new seed capital.
These third party networks can't work in a world where the cookie cannot track you across the web.
And that is the most disruptive part of mobile - the venerable old cookie has run out of time and it only turning 18 years of age-cut off before its prime.
A new measurement or tracking tool will have to be embraced, though I suspect that it will be far shorter than 18 years before someone finds a way to exploit it.
Anyone who tells you they can track audience across mobile, desktop and all else, is telling porkies.
That's the biggest headache the MobileTakeover has created.
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